UK/EU   |   3rd June 2019

Gary Malholtra appointed as VP Marketing at Whatfix

Whatfix is a developer of a SaaS-based performance support platform designed to simplify training and support efforts with easily accessible contextual information.

The company’s platform is simple, context-aware, personalized, secure, reliable and provides real-time, in-app help, quick and easy access to information, needed at the time a task is being performed, enabling businesses to quickly adopt any software application thereby eliminating the time spent in referring multiple resources for help and support.

About Gary Malholtra

Previously the VP of TapClicks Self-Serve Business Unit, Gary owned the P&L, Marketing, Sales, Partnerships, Customer Experience, Customer Support, Retention and Billing for Self-Serve. Gary has worked closely with Engineering and Product Management to define the flywheels, free trials, freemium and paid in-app product experience. He has 20 years of experience in Marketing and Advertising Operations at Ivalua, Ariba, Accenture Interactive, IBM, Deloitte and Tata. Gary has launched and marketed 8 Cloud solutions, sold $470M in SaaS / BPO, managed a $150M P&L, and 15 alliances. He is an MBA from the University of Illinois and Asian Institute of Management.

For more information visit

Assignments conducted by:

  • Ben Anderson
  • Ryan Goodridge

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