Vice President of Business Development   |   US   |   31st March 2019

Stuart Laidlaw is new VP Business Development at Whatfix

Whatfix is a developer of a SaaS-based performance support platform designed to simplify training and support efforts with easily accessible contextual information.

The company’s platform is simple, context-aware, personalized, secure, reliable and provides real-time, in-app help, quick and easy access to information, needed at the time a task is being performed, enabling businesses to quickly adopt any software application thereby eliminating the time spent in referring multiple resources for help and support.

About Stuart Laidlaw

Stuart is a global business development leader with demonstrated success in developing and managing strategic partnerships from technology licensing/OEM deals to go-to-market/channel alliances with ISVs, Systems Integrators, Service Providers and Resellers. He is passionate and highly effective at evangelizing game-changing/emerging technologies and building deep partner engagements across sales, marketing and product which accelerate market traction and drive revenue growth. Stuart is adept at cultivating relationships with and influencing executive stakeholders in both start-ups and Fortune 500 companies for complex, cross-organizational partnership deals. He is results-driven, analytical, creative, collaborative, and decisive, with the ability to move quickly from strategic planning to execution.

At Whatfix, Staurt is responsible for creating and managing global partnerships with ISVs who integrate Whatfix’s Digital Adoption platform into their SaaS applications and SIs/Consultants who build libraries of interactive learning walk-throughs for clients to drive increased end customer adoption & retention and significantly reduce support costs.

For more information visit

Assignments conducted by:

  • Ben Anderson
  • Nick Michaels

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